Email marketing is a cost-effective marketing tool that can be used effectively to promote a company’s products and services online to targeted customers. If you are faced with the question of how to do business on the internet, email marketing campaign is the best way to build and retain customers. Regardless of the category or industry the business is operating in, email marketing allows direct communication with the customers and has a positive impact on business sales.

For business owners, I feel that email marketing carries heavy weighage because it provides them with the opportunity of converting their potential customers into loyal lifetime ones down the road. It is common to notice that first time visitors to a website normally do not make a purchase. They look around to get a feel of the company and their brands and make comparisons with competitors’ products. Smart businesses realize the opportunity here to offer value to these potential customers and stay in touch with them. With an email campaign in place, a lead capture process can be initiated that attracts customers to revisit the website.

Wonders of Email Marketing

Speeds Sales Conversions

For a sales process to initiate, repetition is the key. This is because research shows that shoppers make a purchase decision after they have been exposed nine times to a product. On the internet, once the exit button on the website is clicked, there is no other way to get the visitor back unless and until their email address is captured to follow up on them. With a series of email messages to email subscribers, they can be constantly updated with product information and special offers.

Acquire Repeat Sales

It is ten times more expensive to acquire a new customer than to retain an existing one. I consider focusing on capitalizing the lifetime value of an existing customer who shows a higher chance of repeat sales and can indulge in word-of-mouth advertising of the brand. It is therefore important to keep in touch with existing customers on a regular basis to generate profitable repeat sales.

Sell More Than Your Customer Intends To Purchase

Personally, I feel the best part of email campaign is the ability to up-sell and cross-sell the company’s other products and services. It involves making recommendations to customers about other related products that might interest them and boost sales.

Starting an Email Campaign

Before starting any email marketing campaign, I make sure to research the target market to see which specific needs the product best fits. An email campaign that is targeted to specific segments has a higher chance of success. In an email marketing campaign, companies can opt to send newsletters that feature special offers, new products and services, free gifts and giveaways, video demonstrations on product usage, and customer feedback.

AWeber is one such email marketing software that provides complete functionality to build an effective email marketing campaign. It allows easy management of the e-newsletter, auto responders and other email messages to specific audience right from email templates to tracking performance statistics.

AWeber allows easy creation of sign-up forms for the website for collecting visitor information. This means that subscriber lists can be effortlessly created and subscriber activity can be monitored. The subscribers in the target market can be segmented with AWeber based on their activity to build customer loyalty and providing them with more targeted product information.

I feel the best part of AWeber is that it has very good deliverability rates. This implies that there are fewer chances of emails sent from AWeber to be classified as junk mail or spam.

It is easy to set up your Aweber account (hyperlink AWeber) and that too at affordable rates. I would advise you to go through the video tutorials of AWeber for familiarity with the software.